What is your brand? A strong brand gives you a major competitive edge in your market. But what exactly is a brand?
Your brand is simply your promise, to your customers, to your employees and to the community. It tells … Read More
In 2012, a public service announcement (PSA) was released on YouTube and iTunes by Metro Trains and McCann (advertising agency) to promote rail safety. The Dumb Ways to Die PSA steered away from the typical PSA approach, such as TV, radio, and … Read More
In our recent article “Content Marketing – what is it and why should you do it?”, we discussed the nature of content marketing and what benefits you can expect to gain by implementing it as a part of your overall … Read More
As consumers become inundated with advertising messages and overwhelmed by service promises and special offers, they become more difficult to engage.
So, how can we get in front of our customers without competing in the endless (and expensive) world of … Read More
Have you ever built a new house?
There’s a lot to consider. Planning the design, the layout, one level or two, the colour scheme and of course negotiating the features of the kitchen. Monitoring the building process, making decisions on … Read More
To state the obvious: digital consumption has exploded in recent years. What may be slightly less obvious is what devices are driving this growth.
According to Comscore’s latest white paper “2016 U.S. Cross-Platform Future in Focus”, the answer is mobile … Read More
